CRO Consulting & website optimization
We started FollowThru because we kept seeing the same problem.
Brands with great products kept losing buyers online because their websites weren't built around the buyer's decision-making process.
When we started addressing the right gaps and friction points, the buying experience improved and revenue followed.
We built FollowThru to be the agency that does exactly that.
THE FOUNDERS
The People Behind FollowThru
FollowThru was founded by people who believe that brands deserve an agency that actually sees the work through.
Jacqueline Kahn
CEO, & CO-Founder
Jacqueline is a consumer experience strategist and CRO specialist with 6+ years of experience and 1,500+ website strategies under her belt, contributing to over $1 billion in client revenue. She holds degrees in Marketing, Psychology, and International Business – a combination that shapes everything about how she thinks. She approaches consumer experience not as a technical exercise but as a deeply human one. Jacqueline leads the agency's vision and makes sure every engagement is held to the FollowThru standard.
Cam Reid
COO, & CO-FOUNDER
Cam is the operator behind the agency. He brings deep experience scaling startups, not just chasing growth, but delivering real results for the people on the other side of it. He believes that great creative work only means something if it actually gets delivered, and that experience after the sale matters just as much as the sale itself. At FollowThru, he owns the systems and ensures accountability, productivity, and execution on every commitment.
WORK WITH US
Want to see how we'd approach your brand?
We'd love to hear where you're at – what's working, what isn't, and where you want to go. Reach out and we'll get back to you quickly.